Design better experiences with inspiration from the world’s best.

Unpacking the wildest ideas from the world’s best live events.

  1. I curate.

    Standout live shows from around the world.

  2. I unpack.

    The thinking behind them, beyond the social posts.

  3. You build.

    A library of ideas for your next brief.

Hello, I’m Caje.
Caje Afonso, wearing glasses, against a blue background

Why listen to me?

23+ years

creating live experiences

3.5M+

organic views every month

FavikonTop 10

Entertainment & Culture, Global
October 2026

Followed by the teams behind the Grammys, Oscars, Super Bowl halftime, Coachella, Eurovision, and some of the world’s largest theatre, opera, concerts and live shows.

Pitch to Win.

Five lessons from pitches I’ve won, with practical worksheets to help you apply them to your next brief.

Practical worksheets. An AI prompt for your RFP. A pitch canvas, rehearsal checklist and debrief.

Work through it yourself or with your favourite AI tool.

$17 USD · Complete PDF workbook

Introduction + Lesson 1 · Free
Cover
Read the text version

Pitch to Win.

Meet coLab.

An idea bank for your next brief:
50 great shows in one place.

Part collaboration, part creative laboratory. I’ve researched 50 standout shows and unpacked the thinking behind them. Bring your brief, work with my insights, and turn those connections into ideas of your own.

$47 at launch

Read. Question. Connect.

Explore my research. Question the thinking. Connect it to your next brief.

Upload. Ask. Apply.

Give your AI tool my research and your brief. Explore fresh directions together.

Expand to see the AI prompt

I’m sharing coLab and my project brief. Read both. Identify the three most relevant shows, explain why their thinking applies to my brief, and suggest three original directions. Separate evidence from your own interpretation. Ask me what you need to know before recommending a direction.

One-on-one with Caje.

Bring a brief, a pitch, a show or a big decision. We think it through together.

The briefing · 60 min

Book this first. We unpack your brief, goals and deadline.

The recommendations · 60 min

I review and prepare between calls. Within three days of the briefing, we’ll arrange our second call for a time that works for both of us.

$997 USD · Both sessions included

Book your session

Hire the studio.

We use digital scenography to turn flat screens into sets, illusions and unforgettable live moments.

Test pattern on the eight flat stage screens Drag to compare ↔
Middle East Event Awards 2026Client: inD
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Design better experiences with inspiration from the world’s best.

One great live show every week. Free to register.

Get in touch.

Have a question about the newsletter, a purchase or accessing your content? I’m here to help.

[email protected]

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